Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The Hasselblad H5D-50 Medium Format DSLR Camera Body is the latest step in the evolution of the best high-end camera system in the world, with new look, improved ergonomics and upgraded performance on a number of levels. The improvements include more precise autofocus with True Focus II, a new faster processor and electronics architecture, smoother user interface and much more. The H5D Camera series will provide the ultimate high-end addition to any serious photographer's capture equipment. The H5D-40 model contains a 32.9 x 43.8 mm 40MP (7304 x 5478) CCD sensor. With its large light path, it creates high resolution images with great clarity and color rendering without gradation breaks. Hasselblad's Natural Color Solution (HNCS) creates accurate colors, with natural skin tones and an ability to capture specific product colors and tones that are difficult to reproduce.
The DAC Automated Lens Correction System relays information about capture conditions and the specific lenses being used to tweak autofocus and metering for improved imaging results. Images are produced in the Hasselblad 3FR lossless compressed RAW files and 1/4 resolution print-ready JPEG files. An updated Graphical User Interface makes navigation easier and the 3.0" TFT LCD Display offers clear image playback. The bright HVD-90x Eye-level Viewfinder with 3.1x image magnification and diopter adjustment is packaged with the H5D-40, but other viewfinders are available including the HVM Waist-level viewfinder. The camera has a high-strength aluminum inner core and stainless steel housings for lightweight durability that is comfortable for hand-held photography. Large, ergonomic buttons and improved weather sealing are part of the H5D-40's new design. The H5D-40 also features a Digital Spirit Level function to assist in accurately placing the camera in a vertical or horizontal position. The camera comes with both Phocus, the Hasselblad proprietary image processing software, and Adobe Lightroom 5.
The True Focus II autofocus system offers accurate auto-focusing when recomposing images and Immediate Focus Confirm (IFC) means there is no need to stop shooting to check if your shot was in focus. The DAC Automated Lens Correction System relays information about capture conditions and the specific lenses being used to tweak autofocus and metering for improved imaging results. Images are produced in the Hasselblad 3FR lossless compressed RAW files and 1/4 resolution print-ready JPEG files. RAW 3FR images are 65MB on average and TIFF 8-bit images are approximately 150MB.
True Focus II and Focus Confirm: True Focus II provides accurate autofocus when composing and recomposing your images and the H5D provides instant focus confirm via one of six reprogrammable buttons (AE-L, True Focus, Mirror Up, Stop Down, P1 and P2).
Digital Lens Correction: The H5D-50 camera allows information from the lens and exact capture conditions to be fed to the camera processor for ultra-fine tuning of the auto-focus mechanism, taking into account the design specifications of the lens and the optical specifications of the sensor. Digital Lens Correction (DAC) is an automatic correction of the images based on a combination of the various parameters concerning each specific lens for each specific shot.
Lens Compatibility: Hasselblad H System lens line (12 lenses from 24 to 300mm) with integral central lens shutter system is fully compatible with the H5D-50. And all central lens shutter V system Carl Zeiss lenses are compatible via the optional CF adapter.
Customization: The H5D-50 can save up to seven customized complete camera settings profiles. Custom profiles can be passed to other H5D cameras.
LCD Display: The H5D-50 has a 3.0" TFT type LCD display with 24-bit color and 460,320 pixels and larger, easier to read display style.
Viewfinder Options: Four viewfinders are available for the H5D-50: HVD 90x: 90° Eye-level viewfinder with diopter adjustment (-5 to +3.5D) and 3.1x image magnification (Included), HV 90x: 90° Eye-level viewfinder with diopter adjustment (-4 to +2.5D) and 2.7x image magnification, HV 90x-II: 90° Eye-level viewfinder with diopter adjustment (-4 to +2.5D) and 2.7x image magnification and HVM: Waist-level viewfinder with 3.2x image magnification 3.2
Tethered Operation and Storage Options: Supported in Phocus by Hasselblad and Hasselblad Tethered plug-in for Adobe Photoshop Lightroom, tethered operation is possible in the field or studio. The H5D-50 offers a choice of storage devices: CF cards or a computer hard drive. With these operating and storage options, you are able to select a mode to suit the nature and location of your work.
View Camera Compatibility: Mechanical shutters controlled via flash sync. Electronic shutters can be controlled from Phocus. Optional Battery Adapter for stand-alone operation of digital capture unit.
Flash Control: Automatic TTL centre weighted system. Uses the flash built in to the viewfinder (Guide No. 12 at ISO 100) or flashes compatible with SCA3002 (Metz). Output can be adjusted from -3 to +3EV. For manual flashes a built-in metering system is available. Flash can be used at all shutter speeds.
Digital Spirit Level: All H5D cameras feature a Digital Spirit Level function which assists the user in accurately placing the camera vertically or horizontally. The Spirit Level is displayed on the rear LCD display and in the viewfinder.
Design: The H5D has been physically redesigned to be more ergonomically friendly and durable. More programmable buttons and larger, more reachable buttons improve performance and workflow and improved weather sealing allows you to shoot in the field with less worry for your camera.
Phocus or Lightroom 5: The HD5 comes bundled with both Hasselblad's proprietary image processing software, Phocus, and Adobe Lightroom 5. Both systems have been integrated to work with the H5D. You can operate your Hasselblad camera tethered to Lightroom with a plug-in and the Hasselblad natural Color System and digital lens correction profiles have been ported into Lightroom.
Digital SLRs Information
36.7 x 49.1 mm
ISO 50, 100, 200, 400 and 800
Compatible Memory Card
Hasselblad HC/HCD lens line
LCD Monitor Type
TFT type, 24-bit color, 460,320 pixels
LCD Screen Size
FireWire 800 (IEEE 1394b) Thunderbolt supported via optional adapters
Built-in Sync Contact
128 - 1/800 sec
Rechargeable Li-ion battery (7.2VDC, 2900mAh)
6.02 x 5.16 x 8.07" (15.3 x 13.1 x 20.5 cm)
5.05 lb (2.29 kg) with HC80 lens, battery and CF card
Autofocus metering with passive central cross-type sensor True Focus with Immediate Focus Confirm (IFC) Instant manual focus override Metering range EV 1 to 19 at ISO 100
Continuous Shooting Speed
1.1 sec per capture
50 captures per minute
Max Flash Sync Speed
Items Included With This Product
HVD-90X Full-frame Viewfinder
8GB Compact Flash Memory Card
Rechargeable Lithium-Ion Battery (integrated into Grip)
FireWire 800 Cable
Phocus 2.0 Software CD-ROM
Adobe Lightroom 4 Software
User's Guide on CD-ROM
One Year Limited Warranty
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