Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The GAM Products GamColor 710 Blue Green Gel Filter is deep dyed polyester coated that is linked into the polyester, not surface coated. Polyester is the most durable of the expendable color filter materials. Polyester and polycarbonate are the two most widely used materials for color filters. They have replaced gelatin and acetate which were used for many years. The new materials have been chosen because they are more durable. Of the two, polyester is the most durable and has been selected as the base film for GamColor filters.
Once the color is placed into the film it becomes difficult for color to evaporate or depart from the polyester base. In contrast, surface coated polyesters are more susceptible to fading when exposed to heat since the coating is merely placed on the surface and can readily evaporate.
Color correction filters are used to change the color temperature of a light source to balance your lighting situation. CTOs are used to change or modify sunlight coming through a window to match an incandescent light source. CTBs are used to change an incandescent light source to match daylight coming through a window. Neutral Density filters (ND) reduce the light without shifting the color temperature. GAM offers five steps of Neutral Density plus three combinations CTO and Neutral Density filters.
Whether for cinematic, photographic or video productions, these filters offer long-life, reliability and the highest standards of design.
Note! Colors depicted may vary slightly, due to differences in computer monitors, printed media, and variances in manufacturer's dyes
Because it is deep dyed, the color will not scratch off the surface and is optically clear
The clear polyester base is highly resistant to tears, punctures, cracking and deterioration in high heat applications
The dyes used to produce GamColor are the most stable and heat resistant available
The chemical process ensures that the colors will be clean and clear with excellent transmission and consistency
GamColor quality control includes constant monitoring, from raw material to finished product.
20x24 In. (51 x 61 cm)
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Price, images, specifications and descriptions of items are subject to change without notice. We are not responsible for typographical or photographical errors. Rebates & conditions, and expiration dates from manufacturers are subject to their authorization.