Web Pricing - Why are the prices on this web site different from those in your stores?
Our stores are staffed with a wide variety of product specialists and support staff, each of whom make an effort to be responsive and pleasant to deal with. We're also able to provide a customer with any item from our inventory to inspect and test. The cost of this customer service is an increased overhead for our in-store prices, to pay for the store space, the training of our employees, and other considerations not present online. We're happy to offer reduced prices online and hope that you will be satisfied with your purchase no matter where you decide to buy.
The Hoya 77mm EVO Circular Polarizer Filter helps to reduce reflections and glare by filtering out light that has become polarized due to reflection from a non-metallic surface. The light from the sun naturally becomes partially polarized due to reflecting off electrons in air molecules, causing the light to scatter into what appears as haze. A polarizing filter arranges, and filters, this directionally polarized light perpendicularly to the reflected light, allowing for the absorption of much of this light. This results in a noticeable reduction of glare and reflections from non-metallic surfaces and an increase in the saturation of skies and foliage.
A circular polarizer only differs from a linear polarizer in that it contains a quarter wave plane in addition to the linear polarizing filter. The addition of this quarter wave plane is to circularly polarize the linearly polarized light for the use of auto focus and exposure functions. Due to how the light is broken down and filtered with a linear polarizer, auto focus and exposure accuracy become skewed during use. When the light becomes circularly polarized, it permits the use of these functions.
Hoya EVO filters feature a super multi-coating (IS-HMC) that helps to greatly reduce surface reflections and increase light transmission. This coating is further overlaid with a clear water and stain-resistant coating that allows for easier cleaning and handling. This filter measures 77mm and is set in a low-profile, rigid aluminum filter ring that keeps the glass perfectly aligned with the lens and sensor or film surfaces.
Helps to reduce reflections and glare by filtering out light that has become polarized due to reflection from a non-metallic surface.
Polarizing filters arrange, and filter, directionally polarized light perpendicularly to the reflected light, allowing for the absorption of much of the light.
Clears up haze in distant landscapes and provides more saturated, vivid colors.
Strongest effect when used at a 90° from the sun.
Circular polarizers are ideal for use with digital cameras and autofocus lenses where a linear polarizer will often disrupt auto exposure and focus features.
IS-HMC multi-coating helps to reduce surface reflections and increase light transmission.
Low-profile, rigid aluminum filter ring provides support and is compatible with wide angle lenses.
Items Included With This Product
1-Year Limited Warranty
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