So You Want to Start A Photography Business?
One of the most common questions I get from aspiring photographers is “How do I start a photography business?” While there’s definitely not one route to success, there are a few guideposts as well as tips and tricks that I like to share.
Know Your Craft (or learn it if you don’t)
Know your camera inside and out. Your camera and the rest of your gear are the tools for your business. Whether you just purchased your first DSLR (congratulations!) or you’re a photography pro looking to start making money, your craft and the work you produce is the what you are building your business on. Learn how your camera works and how to operate it. Figure out which lenses you like to use in which situations and why. Figure out how to photograph in a variety of lighting situations—because rest assured, you’ll be thrown into many that you cannot control! [caption id="attachment_4011" align="aligncenter" width="640"] Credit: Taylor Kinzie[/caption]Practice, Practice, Practice
In order to do #1, you’ve got to practice! When I first started my photography business, I photographed anyone who would hop in front of my camera: friends, family, neighbors, pets. Once you hone your skills you can start building up a portfolio and getting your first clients. Because you’ve practiced and now take phenomenal photos, those first clients will refer their friends to you which will lead to more clients… and before you know it you’ve got yourself a business! [caption id="attachment_4012" align="aligncenter" width="640"] Credit: Taylor Kinzie[/caption] If you’re having a hard time finding people to photograph, remember to offer to photograph people for free, especially when you’re first starting out. While you want to one day make money doing this, you’re going to need to put the time and effort into building up a portfolio and establishing a name for yourself. Sometimes unpaid work can be such a great experience and portfolio builder that it brings you multiple paid clients later on!Find a Mentor
Find someone who is further along in the photography business than you and ask to learn from them. Jasmine Star has a wonderful approach to finding a mentor. Rather than asking someone to help you, first offer to help them.I found my first photography mentor by asking a local wedding photographer if she needed an assistant at any weddings. I carried her bags and assisted her at a few weddings, all the while soaking in everything I could about how she conducted herself on a wedding day, how she shot, and how she ran her business. We would sit down for coffee every few weeks and she would answer any of my questions, as a thank you for assisting her. Oftentimes these relationships can lead to second shooting gigs later on.