The Rise of Retrotech (And 4 Must-Have Instant Cameras for #BacktoSchool)

These days, it seems nearly impossible to keep up to date with the latest and greatest in technology. For photographers, every few years calls for a gear upgrade, whether it be a new camera, flash, memory card, or lighting kit. However, especially among millennials, a surprising trend is building up steam that has created a new market niche: Retrotech. Back in 2008, Kodak announced that, with the overwhelming preference for digital, they would cease production on their, once iconic, instant cameras. Fast-forward less than a decade later, FujiFilm and a few startups have decided to fill that nostalgic void with a twist on a beloved classic. Sure, most of us have inherited some kind of long-retired camera from our parents or grandparents. However, it’s rare to find these older cameras in working condition; and, it’s even rarer to find film that will accommodate them. It may be a bit of a trip to see these instant cameras pop up in your local camera shop (like Samy’s Camera) or even in hip apparel boutiques. But, this resurgence has not only given younger generations a chance to experiment; instant snapshots are bringing people together, just like the good ol’ days. [caption id="attachment_3132" align="aligncenter" width="700"] Oh, the memories... | Source: www.luckypony.co.za[/caption]

Tangible Media is Making a Comeback

In modern times, it’s easy to take having a record of one’s life for granted. The process is simple, accessible and photos are instantly stored. However, in the age of one and zeros, not having a secure backup of one’s media can lead to a complete loss of captured memories and coveted data. Embracing tangible media again is apparent not just in photography's retro comeback; but, in the increased popularity of vinyl records, journals, and book clubs. There’s something quite satisfying about holding the written word, a musical journey, or a captured memory.

Instant Gratification

Speaking of captured memories, how fun was it to watch your photos develop right before your eyes? Sure, the internet and downloadable content have shaped a generation that has shorter attention spans and higher expectations when it comes to turn-around times; but, if you’re like me, the anticipation of impatiently watching all those colors come together to form a single image is endlessly satisfying. Not to mention I get to stick the finished product on my fridge.

They’re Just Plain Fun

Like the song goes: shake it like a polaroid picture. Whether looking for a playful addition to your vacation gear bag or a unique wedding idea that is sure to be a hit with your guests, retrotech is just plain fun. And, it just so happens that a few of these in-demand cameras are part of our Back to School Sale: Lomography Instant Black Edition Camera [caption id="attachment_3128" align="aligncenter" width="700"] Credit: Lomography[/caption] The Lomo' Instant is the perfectly sized Instant Camera to take wherever you go! It’s the most creative way to shoot fantastic photos which you can share anywhere and with everyone in an instant. The Lomo' Instant has an auto flash shooting mode so you can easily shoot fantastic instant photos with flash in the touch of a button. You can also switch to the 2 manual shooting modes to open up all kinds of experimental shooting possibilities. Get it here. FujiFilm Instax Mini 90 Neo Classic Instant Camera [caption id="" align="aligncenter" width="700"] Source: www.stupiddope.com[/caption]   The Fujifilm Instax Mini 90 Neo Classic Instant Camera offers advanced features, such as bulb and double exposures, that are attractions of traditional analog cameras and offer an enhanced capability to capture light creatively. The Fujifilm instax mini 90 is also equipped with new functions and features like macro mode and high performance flash, making this an instant film camera for every photographer developed under the concept "NEO CLASSIC." Get it here. FujiFilm Instax Mini 8 Instant Film Camera [caption id="" align="aligncenter" width="700"] Source: www.fstoplounge.com[/caption]   The Fujifilm Instax Mini 8 Instant Film Camera is a compact instant camera that uses the Fujifilm Instax Mini type film to produce instant credit card-sized prints. The Fujifilm Instax Mini 8 features a Fujinon 60mm lens that is capable of focusing close to 2 ft. Its built-in flash provides additional light for exposures especially working in low-light conditions. The automatic exposure control ensures consistently accurate exposures in a variety of lighting conditions. The Fujifilm Instax Mini 8  uses two AA batteries as its power source. Get it here. Impossible I-1 Instant Film Camera [caption id="attachment_3131" align="aligncenter" width="700"] Source: www.photorumors.com[/caption] The Impossible Project Impossible I-1 Instant Film Camera is the first new camera system in over twenty years for the original Polaroid^® photo format. The first new camera in years to accept Polaroid 600-type instant film, the I-1 is a fresh take on a classic, offering the legendary format with advanced features and capabilities. The I-1 makes real photos, that you can pin to the wall or give to a friend. Photos with a life after the shutter clicks. Get it here. Check out our other #BacktoSchool sale products. Happy snapping!